Locally is excited to announce SwitchLive™, a significant new tool, built specifically to provide our Brand Partners with clearer insight into shopper behaviors throughout the Locally conversion funnels. With a few simple steps, Brands can understand exactly what is happening inside any of Locally’s embeddedable engagement tools such as our Store Locator and Product Finder.
Treating online-to-offline conversions as a legitimate, popular path to purchase requires the exact same types of optimizations as a normal ecommerce funnel. SwitchLive™ enables marketers to see deeply into the consumer journey, clear roadblocks, and reinforce winning tactics in a channel-agnostic way.
"When Crocs tapped Locally to unify their online and offline sales channels, one of their most important requests was access to real-time shopper behavior, connected to their internal marketing analysis systems. We built SwitchLive™ to span that gap for all of our clients."
Teddy Schiavoni, Locally VP Business Development
Here are the highlights:
A historic problem: Locally’s Product Locator and Store Locator tools function as iframes embedded in Brand sites. Historically, the parent-child relationship between a brand’s web application and Locally’s embedded iframes meant the Product and Store Locators created a “UX blind spot.”
A novel solution: SwitchLive™ was designed to eliminate the UX blind spot. With a simple front-end implementation, you can gain clarity on how far users are making it into the Locally shopping experience, what they see, and what they do.
Real-time insights: SwitchLive™ continually emits events for UI impressions and user actions. By monitoring SwitchLive™ events in your web application, gain real-time insight into what your users are doing and seeing.
Actionable metadata: Each SwitchLive™ event carries information about products, upcs, stores, and stock levels that were visible to the user when the event occurred.
If your company makes and sells products through multiple channels - such as direct to consumer online, company-owned retail, and/or brick-and-mortar/wholesale dealers - and you want to unify your marketing efforts across channels, leverage the SwitchLive™ event layer to gain real-time insights into the Locally-powered conversion funnel.
More about Locally:
Manufacturers/Brands and Retailers, learn more about Locally here: https://join.locally.com/
Developers, check out the SwitchLive™ documentation here: https://www.locally.com/switchlive/docs
Questions? Shoot us a note at firstname.lastname@example.org.